Diploma thesis "Implication and application of artificial intelligence in society with an emphasis on ethical guidelines" is based on scientific works, articles and books on the application of artificial intelligence in society and possible ethical consequences. Artificial intelligence is based on machine learning, deep learning and algorithms used to process data. Modern technology has shaped life and influenced social changes. This paper analyzes the application of artificial intelligence in society, then the impact on the labor market and education, as well as its application in various industries such as health,finance, transport, retail, etc. Ethical issues are permeated through issues of transparency, privacy and fairness along with ethical codes and guidelines for further development and application. At the same time, ethical guidelines were shaped through a European initiative and international guidelines for future challenges. Furthermore, by analyzing specific examples, the way artificial intelligence is used and possible irregularities are shown. At the very end, there is a synthesis of the main points and challenges for the future. Through the analysis of professional and scientific literature, the work provides a complete insight into the application of artificial intelligence in the social community, emphasizing the advantages and benefits of using artificial intelligence technology, with an emphasis on the shortcomings and the possibility of further development.